Why LinkedIn is Now More Important Than Your Resume? Top 3 Reasons!
- Published on 03/05/2024
"Your LinkedIn profile is your
professional brand. Showcase your skills, experience, and education to stand
out in your industry." - Viveka von Rosen
You've been told LinkedIn is the powerful one, but really, is it? And if so, why? In
this subsection, we pay special attention to the networking platform.
Did you know that LinkedIn, the professional network of social media, has lasted
even up to a number of years as Facebook, Twitter, Snapchat, and Instagram?
It has more than 600 million business accounts which is in fact the job
seekers’ greatest chance of network building and employment
tunneling. It’s not just a medium for networking, but also a dynamic space
where opportunities are both discovered and created.
This blog will explore three important reasons why maintaining an active and
compelling LinkedIn profile could be your most strategic career move yet,
especially for those in the competitive sales sector within Europe.
1. Build Your Brand.
Treat LinkedIn as your Real-Time portfolio. It’s common knowledge that LinkedIn is
used for networking and that you can make thousands of connections, but they
won’t be very useful until or unless you build your own identity through your
LinkedIn.
Your resume could be a single page with all the limited words, skills, work, etc.
you can add. However, you can use LinkedIn for the same purpose, but just in a
MUCH better way. Here are some of the tips on how you can create your brand on
LinkedIn:
Optimize Your Profile:
Include all the skill sets, your job experiences, and the training you have acquired
making the LinkedIn profile yours to the highest degree of professionalism and
quality. Post a photo that portrays you professionally, write a headline that
is most valuable, and describe yourself in the best way you know that explains
why you are different and a great catch.
Share Valuable Content:
Think about influencing your industry as a foremost or leading person by
incorporating recent and innovative posts on LinkedIn. Begin building
relationships by interacting with others' channels through liking, commenting,
and sharing to make your brand visible.
Build Your Network:
Get LinkedIn started by connecting to professionals related to your field; they may
be your colleagues, alumni, or industry influencers; it is highly possible to
have an impact on them. Personalize the profile-to-profile settings to enable
the formation of genuine friendships, this is while keeping your network
relevant.
Showcase Your Achievements:
Visualize the "Experience" and "Projects" sections via the LinkedIn online page and highlight your successes and projects demonstration. Clearly showcase your performance because very often, recruiters look forward to hard evidence for the qualifications they prefer.
Engage Consistently:
Engage in conversations, participate in discussions, and also update your activities
to stay within the network. Join the specialized groups for conferences and
meetings with people who belong to the same or similar areas of interest as
you, and take part in the discussions with other members of the association.
Initiating the fact that you are getting the opportunity to connect with your
contact offers.
On top of that, this statement demonstrates to the companies in your industry how
committed you are to knowing not just what is trending but at the same time
what is going to happen next in the industry?
Some Proofs
Here are some examples of people who have effectively built their brand identity on LinkedIn and are leveraging it more than a traditional resume or CV:
Shella Idrees, a LinkedIn Influencer and a Personal Branding Expert is also
regularly published on social media and is occasionally invited on webinars. Shella
Idriss excelled in the space of personal branding on LinkedIn by building on
her vast knowledge and experience as a Personal branding expert. She talks
about many helpful techniques and advancements that will help business owners
tap the waterfall of deals and push their way to the bottom of the sales
pipeline.
Jessalyn Arthur, ESADE Fellow and marketer in the digital world. She demonstrates her professionalism in the field of digital business and advertising using LinkedIn. She uses her stories and resumes to acquire the attention of her
followers by conveying her values, skills, and life experience.
2. Dynamic Job Search and Recruitment.
Utilization of LinkedIn by job seekers and employers takes away the stress and traditional
methods of finding jobs and provides direct interaction between the two. It’s
the opposite of the old method of passively submitting resumes and waiting is
empowering for professionals to directly get in touch with the managers and
companies. Rather than waiting for doors to open by themselves, LinkedIn highly
encourages proactive job search thus paving the way for career-driven
individuals.
The role of recruiters is often adjusted to utilize LinkedIn for candidate search
as well as examining the best candidates among multiple applicants. They
utilize the channel to look for the professionals that fall in the specific
requirements, evaluate candidates based on the content of their profiles and
activity, and spot the probable hires by closely watching their relevant group
contributions in industry groups.
LinkedIn's algorithms exert a great influence in linking job applicants to the
vacancies that are suitable for them. It allows developers to identify profiles
and activities of the users to make recommendations to recruiters looking for
specific skills or qualifications.
Dynamic Job Search Tools
LinkedIn offers a suite of dynamic job search tools to empower job seekers. From
searching for opportunities by keywords and location to setting job alerts
based on career interests, LinkedIn provides a comprehensive platform for
staying informed about relevant job openings and industry trends. Premium
features further enhance job seekers' capabilities, offering insights into applicant
competitiveness and salary information.
Company Insights and Culture Fit
LinkedIn's company pages offer valuable insights into organizational culture and fit.
Companies regularly update their pages with company news, insights, and
employee showcases, providing job seekers with a glimpse into the company's
values and working environment before engaging in the interview process. This
transparency helps job seekers assess whether a company aligns with their
career aspirations and goals.
3. Rank Yourself With LinkedIn on Google!
While a resume lacks the virtual extension that the online platform LinkedIn
provides, the latter is a fluid and updatable environment where you can
frequently update your profile, share and engage in relevant content as well as
build interconnections.
Therefore, everything you add to your LinkedIn profile has the potential to be noticed by the algorithms of search engines, considering the information you add as current and relevant, which will cause the elevation of your profile in the search
results.
The digital age that we are in, these days, having an online presence can largely
determine whether you will get any professional opportunity. Should you submit
your resume for a job or connect with a lead, you'll find that these
individuals will check your name online. So, Google your name and see for
yourself. It is so interesting that you end up on the first page of search
results if your profile is well-optimized.
The rank of your LinkedIn profile by Google on the first page is quite possible
because of LinkedIn's reputation. It clearly means that your organization's
representative page on LinkedIn could be the only first impression you might
get from a potential employer or client.
Now, the big question is: what should a person seek to do in order to get the best LinkedIn profile?
Let me give you an example.
MBA, and specialist in local icons and verbal identity. A fellow colleague of
ForbesBLK, Kezia Israel, has prolifically established her presence on LinkedIn
as an identity strategist and a copywriter in particular. She is promoting the
necessity that the brand's reputation can be communicated through her LinkedIn
activity along with the content. On Kezia’s LinkedIn, she can network with
prospective clients and showcase a different mix of her core skills.
Here’s a TIP:
Use the Right Keywords: Make a list of smart keywords, which will highly ger search engine optimization and use them in the image alt text, image name,
description, headline text, and captions.
Final Thoughts
LinkedIn's role surpasses that of a resume. In addition, it provides the opportunity for a continuous development of your business name. Then you will be able to use the platform to highlight your competencies and abilities.
Its very nature replaces the conventional job search and recruitment process by
giving professionals and employers direct contact, and featuring advanced job
search tools and useful company review features.
Furthermore, LinkedIn profiles usually affect prominent positions on Google, consequently providing not only visibility but also credibility for professionals. Work
smart and get noticed by optimizing your LinkedIn profile. You can succeed in
effectively managing your online presence, expanding your network, and grabbing
new career opportunities. This is possible in the digital age.